Exclusive Club to Exclusive Luxury Store: 139 Collins Street


139 Collins Street still stands today at the corner of Collins Street and Russell Street. This beautiful building was built as a medical practice for Doctor J.G Beaney in 1886. In fact, the lane behind the building which leads to the Spice Market bar is named after him. While today the top-end of Collins Street is home to a mixture of luxury stores, exclusive hotels and offices, it was originally regarded as the medical end of town. Back then, the street was lined with elegant townhouses occupied by doctors, dentists and optometrists. Due to skyrocketing rental prices and changing demographics, only a few rooms in some of these old buildings are still used by medical specialists today.


Currently home to Louis Vuitton, 139 Collins Street has a history of attracting wealthy, fashion-conscious women to its doors. In 1917 it was acquired by the Alexandra Club - an exclusive club for women. It offered its members a haven in the heart of the city where they could socialise, relax, dine and stay overnight. The idea was inspired by the private men's clubs which had become fashionable in the late 19th century, including the Melbourne Club and the Savage Club. Like its male equivalents, the Alexandra Club still exists today, although it is now located at 75-81 Collins Street, after 139 Collins Street was sold in 1981. 


 The building itself was originally designed by architect William Salway in the Victorian Mannerist style. By definition, this style is based on the High Renaissance architecture of France and Italy but it also allows for great freedom to deviate from traditional rules. This often produces an eclectic aesthetic, as is the case with 139 Collins Street. The building is made up of a hotchpotch of different architectural elements: each level features a distinct style; the window designs vary greatly from storey to storey including exaggerated arch voussoirs at street level; and there is a more heavily rusticated ground-floor (in order to give weight and authority to the base). It is incredible that despite  the  diversity, the overall effect of the building is beautifully harmonious. This is certainly a testament to the vision of the architect and the inherent beauty of Victorian Mannerism.

It is remarkable how much larger and more imposing the building appears in the older photo. Some might argue that the Hyatt hotel and skyscrapers dominate and detract from its grandeur. I tend to think that a building this elegant and charming is capable of holding its own. I think that the towering, modern backdrop provides an interesting contrast which reinforces its distinctive, old-world charm. 

What do you think?

Photo Credits: 
Above: John T Collins; 1976; State Library of Victoria (Picture Collection). 
Below: My own photos; 2010.

References:
Buckrich, Judith, Collins: The Story of Australia's Premier Street (2005) 
Starke, Monica, The Alexandra Club: A narrative 1903-1983 (1986) 
The Alexandra Club, found at http://www.alexandraclub.com.au/
The Victorian Heritage Database, found at http://vhd.heritage.vic.gov.au/places/heritage/9739 


BLOG INTRODUCTION

If you were asked to list the great architectural cities of the world, which would you include? Chances are that Barcelona, Rome, Chicago, Istanbul or Beijing would get a mention. But what about Melbourne? For those of us too young to remember, it is surprising to discover that Melbourne was once internationally recognised for its Victorian (and other) architectural excellence.  Dishearteningly, many architectural treasures were demolished during the 1950s-1970s.  Some of these buildings had become inefficient, or even unsafe, warranting their demolition. However, a large proportion simply fell prey to a shortsighted view of progress. Dreary, boring, concrete office-blocks and carparks took their place.  Often these new buildings were themselves demolished after only a couple of years, adding insult to injury.


Beautiful Demolished Buildings (clockwise from top left): Scotts Hotel 444 Collins St; Colonial Mutual Life Building 316 Collins St; Federal Coffee Palace cnr Collins and King St




Other cities facing modernisation opted to build their business districts elsewhere, maintaining their unique heritage. This now pays dividends in terms of tourism and, dare I say, the morale of inhabitants who are surrounded by a daily sense of history and charm. How often do we mention the tiny ‘Paris End of Collins Street’ with praise when, once upon a time, that was most of the city? Of course it would be unrealistic and unfair to begrudge the people of the past for looking toward the future. Today we have the benefit of hindsight. Today we can explore harmonious ways of incorporating heritage with modern, efficient buildings. Today we are getting better at balancing preservation with progress – at least I hope.




In this blog, I aim to:

  • Spread awareness about balancing progress with preservation;
  • Celebrate surviving architectural treasures AND new buildings in Melbourne;
  • Discuss proposed plans for the city – exciting or ominous;
  • Reflect a sense of Melbourne’s unique style and inspire curiosity. 



Melbourne will never be ancient like Rome, nor exotic like Istanbul or Beijing. But as a Melbournian, I am passionate about the distinct and unpretentious style of the city. The architecture is diverse (Victorian, Edwardian, Art Deco, Postmodern, Green, and much more) and the city is vibrant with cafes, bars, galleries, laneways, boutiques, arcades, gardens and beautiful streets. Ultimately, it is this passion I hope to share. 


Gillian